Privacy Policy
How your information is used.
FLOORCOVERINGS INTERNATIONAL, LTD.
PRIVACY POLICY
Last Updated: January 1, 2023
This Privacy Policy (“Privacy Policy” or “Policy”) applies to the collection and use Personal Information by Floorcoverings International, Ltd. (referred to herein as “we,” or “us,” or “our”). The Policy describes our practices regarding the collection, use, disclosure, and sale of Personal Information based on your interactions with us, including on our websites, applications, forums, blogs (each a “Site” and collectively, the “Sites”), and other online or offline offerings and your other interactions with us, including with respect to any franchisee application or other interest in becoming a franchisee (collectively, the “Services”). It also describes the rights of California residents regarding their Personal Information.
You should review this Privacy Policy and our Terms of Service carefully because, by using this Site and otherwise interacting with us, you agree to the terms of this Privacy Policy and the Terms of Service.
Personal Information We Collect and Have Collected in the Past 12 Months – Sources and Categories
In the 12 months preceding the date of this Policy, we collected your Personal Information when you visited our Sites, requested information about our Services, booked an appointment, registered for mailing lists, submitted comments or otherwise interacted with the Sites, emailed or called us, submitted a review or evaluation of our Services, when you corresponded or interacted with us in your capacity as a representative of another entity with which we do business, and from you in connection with a franchisee application, or when we otherwise interact with in a commercial capacity, or when you voluntarily provided information to us through an email or phone call. We also collected your Personal Information from franchises. We will continue to collect Personal Information from the same sources.
The categories of Personal Information we collected from these sources during the 12 months preceding the date of this Policy, and will continue to collect, includes the following:
- Personal identifiers: email address, address of the property we service, your home or billing address, telephone numbers, customer number, account password, estimated home value, and IP address or other unique identifier.
- Commercial and financial information: records of products or Services ordered or considered; other purchasing or consuming histories or tendencies; and payment information. For franchise applicants, information about your assets, income, property and business ownership interests, and other financial information you provide to us.
- Internet or other electronic activity information: your device and browser type, your browsing and search history on our Sites, and information regarding your interaction with our Sites and our advertisements.
- Geolocation information.
- Professional information: job title, information about your employer, and employment and business ownership history for franchise applicants.
- Audio information: recordings of customer service calls for quality assurance purposes.
- Inferences about a consumer based on categories of Personal Information collected
Purposes for Collection of Personal Information
We use your Personal Information to provide you with the information you request and Services that are ordered by you or on your behalf. We use the information you provide us to contact you from time to time, to provide you with information about our business, customer support, advertisements and marketing promotions and offers about products or services we think may be of interest to you, including our Services and those of our affiliates.
For those who interact with us in a commercial capacity, we use your Personal Information to engage in business transactions with the entity you represent and market to or engage in diligence with the entities you represent. We also use information from franchise applicants to process applications or other expressions of interest in becoming a franchisee.
We also use Personal Information about your use of our Sites to monitor or improve our Sites; for internal business analysis; to prevent fraud, activities that violate our Terms of Service or that are illegal; and to protect our rights and the rights and safety of our users or others.
Disclosure of Personal Information For Business Purposes in the Past 12 Months
The following chart describes the categories of Personal Information that we disclosed to third parties for a business purpose in the 12 months prior to the date of this Policy:
| Categories of Consumers’ Personal Information | Categories of Third Parties With Which We Shared Personal Information for a Business Purpose |
| Personal identifiers: name, email address, address of the property for which service is requested, home or billing address, telephone numbers, customer number, account password, estimated home value, IP address, or other unique identifier. | Service providers that process payments, verify customer information, manage customer information and provide customer service (including through our call center), facilitate scheduling, facilitate email communications, provide security services and cloud-based data storage, host our Sites and assist with other IT-related functions, advertise and market our Services and those of our affiliates, provide analytics information, process franchisee applications, provide legal and accounting services, and host conferencing services. Subcontractors that perform specialized components of the Services we offer. Franchises. |
| Commercial information: records of products or Services purchased, ordered, returned, or considered; other purchasing or consuming histories; payment information; information about franchise applicants’ assets, income, property and business ownership interests, and other financial information provided. | Service providers that manage customer information and provide customer service (including through our call center), facilitate scheduling, facilitate email communications, process franchisee applications, provide security services and cloud-based data storage, host our Sites and assist with other IT-related functions, advertise and market our products or Services and those of our affiliates, provide analytics information, and provide legal and accounting services. Franchises. |
| Internet or other electronic network activity information: device and browser type, browsing and search history on our Sites, and information regarding interaction with our Sites and our advertisements. | Service providers that provide security services and cloud-based data storage, host our Sites and assist with other IT-related functions, advertise and market our Services and those of our affiliates, and provide analytics information. |
| Professional information: job title, information about your employer, franchisee applicants’ employment and business ownership history. | Service providers that manage business contact information and process franchisee applications. Franchises. |
| Audio information: recordings of customer service calls for quality assurance purposes. | Service providers that manage customer information and provide customer service (including through our call center). Franchises. |
Additional Information About How We May Disclose Personal Information
We may also share your Personal Information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also share your Personal Information with third parties to help detect and protect against fraud or data security vulnerabilities. And we may share or transfer your Personal Information to a third party in the event of an actual or potential sale, merger, reorganization of our entity or other restructuring.
Categories of Personal Information We Sold to Third Parties in the Preceding 12 Months
In the 12 months prior to the date of this Privacy Policy, we sold Personal Information to third party digital advertising networks by allowing such third parties to place cookies or other trackers on our Sites that collect information about your online activities over time and across different websites or applications. These parties may then use the information they collect to provide you with personalized content and present you with third party products or services in which you may be interested. For more information about the use of cookies and trackers, see the section “Our Use of Cookies and Analytics” below.
Our Use of Cookies and Analytics
We and our service providers may use cookies, pixel tags, web beacons and other similar tracking technologies (“tracking technologies”) to automatically collect information through the Services. Tracking technologies are essentially small data files placed on your computer, tablet, mobile phone, or other devices that allow us to record certain pieces of information whenever you visit or interact with our Site and Services. We may use these tracking technologies to help identify irregular behavior, prevent fraudulent activity and improve security, as well as making it possible for you to save your preferences and help us understand how you interact with our Site.
We also allow third parties to use tracking technologies on our Site for analytics and advertising. They assist in helping display advertisements, tailor advertisements to your interests and to assist in determining if you require assistance or are having problems navigating on our Site. Some of these third parties use the tracking technologies to collect information about how you interact with other websites and advertisements across the Internet in order to provide advertising that is tailored to your interests and which may appear on our Site or on other websites or platforms.
You may set your browser to notify you when you receive a cookie. Many web browsers also allow you to block cookies. You can disable cookies from your computer system by following the instructions on your browser or at www.youradchoices.com.
We use Google Analytics to evaluate the use of our website. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit the website, what pages they visit when they do so, and what other websites they visited prior to visiting our website. Google Analytics may collect your IP address, data related to the device/browser you are using, and other information about your use of our website. Google Analytics’ data practices are governed by the Google Analytics Terms of Service and the Google Privacy Policy, as they may be amended from time to time. You can view the Google Privacy Policy here:
Do Not Track
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals. We observe the Global Privacy Control signal.
Personal Information of Minors
Our products and Services are not directed to minors under the age of 13 and we do not knowingly collect or sell the Personal Information of minors under 16.
How We Keep Your Personal Information Secure
We implement and maintain reasonable security appropriate to the nature of the Personal Information that we collect, use, retain, transfer or otherwise process. Our reasonable security program is implemented and maintained in accordance with applicable law and relevant standards. However, there is no perfect security, and reasonable security is a process that involves risk management rather than risk elimination. While we are committed to developing, implementing, maintaining, monitoring and updating a reasonable information security program, no such program can be perfect; in other words, all risk cannot reasonably be eliminated. Data security incidents and breaches can occur due to vulnerabilities, criminal exploits or other factors that cannot reasonably be prevented. Accordingly, while our reasonable security program is designed to manage data security risks and thus help prevent data security incidents and breaches, it cannot be assumed that the occurrence of any given incident or breach results from our failure to implement and maintain reasonable security.
California Data Privacy Rights
If you are a California resident, you may have certain rights with respect to Personal Information as set forth under California law.
Shine the Light
California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits California residents to annually request, free of charge, information about the Personal Information (if any) disclosed to third parties for direct marketing purposes in the preceding calendar year. While we may use Personal Information to market third party products and services we believe may be of interest to our customers, we do not share Personal Information with third parties for their own marketing purposes.
CCPA Rights of Individuals
This section addresses rights provided to California residents under the California Consumer Privacy Act of 2018 (“CCPA”) regarding the Personal Information we collect. Those rights include the right to know about the Personal Information we collect, the right to request that we delete it and the right to request that we refrain from selling any Personal Information (the “CCPA Rights”). The CCPA Rights are described in greater detail below.
Your Right To Request Access to Information We Collect and Share About You
You can request the following information from us, with respect to the Personal Information that we have collected about you in the 12 months prior to our receipt of your request:
- Specific pieces of Personal Information we have collected about you;
- Categories of Personal Information we have collected about you;
- Categories of sources from which such Personal Information was collected;
- Categories of Personal Information that the business sold or disclosed for a business purpose about the consumer;
- Categories of third parties to whom the Personal Information was sold or disclosed for a business purpose; and
- The business or commercial purpose for collecting or selling your Personal Information.
Your Right To Request Deletion of Personal Information We Have Collected From You
Upon your request, we will delete the Personal Information we have collected from you that is covered by the CCPA, except for situations where specific information is necessary for us to: provide you with a product or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; or comply with or exercise rights provided by the law. The law also permits us to retain specific information for our exclusively internal use, but only in ways that are compatible with the context in which you provided the information to us or that are reasonably aligned with your expectations based on your relationship with us.
Your Right to Ask Us Not to Sell Personal Information We Have Collected About You
Under the CCPA’s broad definition of the term “sale,” we sell Personal Information by allowing third parties that facilitate digital advertising to place cookies and other trackers that collect information about your browsing and interactions with other websites and to use that information to deliver information to you about products and services in which you may be interested.
Exercising Your Rights and How We Will Respond
To exercise your access or deletion rights, or to ask a question, contact us at 833-403-6024, https://preferences.floorcoveringsinternational.com/, or use the contact details set out at the end of this Policy. For access and deletion requests, we will first acknowledge receipt of your request within 10 business days of receipt of your request. We will provide a substantive response to your request as soon as we can, generally within 45 days from when we receive your request, although we may be allowed to take longer to process your request in certain jurisdictions or under certain circumstances. If we expect your request is going to take us longer than normal to fulfill, we will let you know.
You can direct us not to sell your Personal Information [here]. We will act on your request within the timeframes set forth below. For requests to stop the sale of your Personal Information, we will comply no later than 15 business days after receipt of your request.
Verification of Identity – Access or Deletion Requests
We will ask you for two pieces of Personal Information and attempt to match those to information that we maintain about you.
If we are unable to verify your identity with the degree of certainty required, we will not be able to respond to the request. We will notify you to explain the basis of the denial.
Authorized Agents
You may designate an agent to submit requests on your behalf. The agent can be a natural person or a business entity that is registered with the California Secretary of State.
If you would like to designate an agent to act on your behalf, you and the agent will need to comply with our verification process:
- Requests to Know or Delete Personal Information: If the agent submits requests to access, know or delete your Personal Information, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the request on your behalf. We will also require that you verify your identity directly with us or confirm with us that you provided the agent with permission to submit the request.
- Requests to Opt Out of Sale: If the agent submits a request to opt out of the sale of your Personal Information, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the opt-out request on your behalf.
Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with California law pertaining to powers of attorney.
Our Commitment to Honoring Your Rights
If you exercise any of your rights described in this Privacy Policy, we will continue to treat you fairly.
Changes to This Policy
We will review and update this Policy as required to keep current with rules and regulations, new technologies and security standards. We will post those changes on the website or update the Privacy Policy modification date below. In certain cases and if the changes are material, you will be notified via email or a notice on our website.
Accessibility
We are committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us at 770-874-7600 XT 200.
Contact Us
If there are any questions regarding this Privacy Policy or to request a copy of this Privacy Policy in another format you may contact us using the information below.
833-403-6024
Let Us Come To You
No other flooring company has the customer satisfaction that we do! We are proud to bring the shopping experience to your door with our Mobile Flooring Showroom®. At Floor Coverings International®, our process makes customers for life.